АDX (Ambire AdEx, formerly AdEx Network)
Ambire AdEx provides a decentralized display advertising network for reduced ad fraud and increased user privacy
Ambire AdEx (formerly known as AdEx Network) is a blockchain-based ad exchange aiming at disrupting the existing online advertising landscape and addressing its significant problems: advertising fraud, privacy and consent to receiving sponsored messages, etc.
How it works
The Ambire AdEx platform has several layers: the first one is the ad exchange, which is built on Ethereum smart contracts with a few Layer 2 solutions on top of that (or side-by-side). The ad exchange is built in a way to facilitate the entire relationship between publishers, advertisers and end users, therefore replacing the usual network of multiple exchanges, SSPs and DSPs and all the complexity, inaccuracy and inefficiency that comes with it.
All advertising campaigns on Ambire AdEx require the appointment of validators, and anyone who owns ADX tokens can stake them to support the validators, contribute to the network’s stability and earn rewards at the same time.
In 2021, Ambire also announced Ambire Wallet - a full-featured cryptocurrency wallet designed to simplify and democratize using crypto and DeFi tools in everyday life. The wallet is crafted for both crypto novices and veterans, and offers accessible UX, hassle-free onboarding, automatic gas management, hardware wallet support and much more. The wallet is currently in private Beta, expected to be released to the general public soon.
Note: The project introduction comes from the materials published or provided by the official project team, which is for reference only and does not constitute investment advice. Some of the content may be out of date, error, or omission. Huobi does not take responsibility for any resulting direct or indirect losses.
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