LUNA (Terra) Introduction

1. Brief Introduction

Terra is designing a price-stable digital currency that will power the next-generation payment network on the blockchain. Terra partners with an ever-growing alliance of global eCommerce platforms to bring blockchain’s benefits such as low transaction costs to merchants and everyday consumers. By bridging the gap between digital currencies and real-world application, Terra aims to evolve into an open platform for innovative financial dApps and grow the real GDP of the blockchain economy. Founded by a team of business, finance and blockchain experts, Terra has offices in Singapore and Korea. For more information, go to


2. Detailed Introduction

Terra has successfully closed its seed funding round with an initial USD $32M raised to kickstart its vision of creating the next generation of digital money. In a rare event, the capital investment arms of four of the six largest cryptocurrency exchanges globally have signed on as lead investors, including Binance Labs, OKEx, Huobi Capital, and Dunamu & Partners (the investment firm of Upbit operator Dunamu). An impressive list of leading global blockchain-focused funds, including Polychain Capital, FBG Capital, Hashed, 1kx, Kenetic Capital, Arrington XRP Capital and many others, have also joined as investors alongside major mainstream funds like TransLink Capital.

Terra will invest the initial seed capital in building the modern financial system on the blockchain. The team aims to solve key barriers to the mass adoption of digital currencies by creating a price-stable cryptocurrency (“stablecoin”) that can be readily used on Terra’s blockchain payment solution. The company’s unique go-to-market strategy leverages the large and ever-growing transaction volumes of eCommerce platforms. Terra is using a proven model that has worked tremendously well for payment platforms like AliPay and PayPal, which grew by capturing the rising transaction volumes of TaoBao and eBay respectively. To drive the same kind of rapid adoption, Terra is integrating its payment system into the Terra Alliance, a formidable alliance of global eCommerce partners on an unprecedented scale.

Terra was conceived in response to the need for a stable digital currency that is immune to the price volatility that comes with speculation and manipulation. However, creating a widely accepted digital currency is only part of its mission. Beyond being a currency, Terra hopes to evolve into an open platform where innovative financial dApps can build upon Terra’s stability. In finally bridging the gap between digital currencies and real-world application, Terra will help unleash the vast and yet-to-be-realized potential of blockchain to revolutionize the very nature and form of money.


3. Token Allocation

Terraform Labs (10%): Used to facilitate the research & development of the Terra Project.

Employees & Contributor Pool (20%): Used to compensate employees and contributors of the project.

Terra Alliance (20%): The Terra Alliance is key to driving early adoption and usage for Terra. We will be using this pool to set incentives, mainly marketing discount programs (such as coupons for users) and volume incentives for alliance partners.

Stability Reserves (20%): Bootstrapping stablecoins is no easy feat, with threats to the peg coming from every adversarial angle. Stability reserves will be to manage the network's early stability close to genesis.

Backers (26%)

Genesis liquidity (4%)


4. Token Information and Release Schedule

(1) Total Token Supply: 996,896,990 LUNA
(2) Circulating Supply: 385,245,974 LUNA
(3) Private Round Price: $0.80
(4) Public Round Price: N/A
(5) Token Lock-up plan and release plan: N/A


5. Related links

(1) Official website:

(2) Whitepaper:

(3) Social media