Huobi launches refreshed brand, unveils post-acquisition global expansion roadmap

Dear Huobi Global Users,

On November 22, 2022, Huobi Global launches its refreshed branding strategy where, going forward, “Huobi Global” will simply be known as “Huobi”. This brand upgrade unveils our global expansion roadmap for the first time after the acquisition by About Capital Buyout Fund last month, which will be followed by a more globalized approach to operations.

The new name consists of two Chinese characters“” and “”. The first one represents perpetual vitality and the passing of the same vitality on to future generations in Chinese culture. The second one means the determination to win, which represents our ambition to return to the top 3 exchanges of the industry.

In Chinese, the character “” can also be seen as an combination of the characters “” and “” , which refer to “heart” and “righteousness”, respectively. The symbolism behind the two Chinese characters means the new Huobi will serve from its heart in providing professional virtual asset management services to global users. This is also reflected in its mission - “Enhancing Asset Safety, Promoting Financial Inclusion”.

Meanwhile, the new name also upholds the traditional Chinese virtue of "righteousness", implements the brand’s philosophy of “Science and Technology for Good”, contributes to the innovation and development of global blockchain and virtual asset technology, and realizes Huobi’s vision of "Technology Changes the World.”

After the rebranding, Huobi will work to strengthen its brand and give full play to the important strategic attributes of HT. With the latter at the heart of its business strategy, Huobi will continue to explore high-quality projects in the market through HT voting for listings.

Huobi will keep focusing on creating cutting-edge assets and supporting assets with strong market potential, as well as empowering communities built on projects. In keeping with the spirit of using science and technology for good, Huobi will strive to build a safer and more stable environment for users to participate in early-stage quality projects.

As part of our global expansion, Huobi will establish a presence in the Caribbean region, which is well-positioned as a virtual assets hub with its welcoming regulatory stance, common law systems, and the use of English language.

Huobi will also ramp up its investments in Southeast Asia, Europe and other regions that offer strong growth potential for its user base. To increase its scale in step with its expansion, Huobi will explore pursuing strategic mergers and acquisitions. It will also focus on recruiting world-class talents in blockchain and virtual assets.

In terms of compliance, Huobi will continue to abide by regulatory policies wherever it operates, stepping up cooperation with other countries and building a compliant operating model for doing business globally.



November 22, 2022


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Huobi reserves the right in its sole discretion to amend or change or cancel this announcement at any time and for any reasons without prior notice. The above is for information purposes only and Huobi makes no recommendations or guarantees in respect of any virtual asset, product, or promotion on Huobi. Prices of virtual assets are highly volatile and trading virtual assets involves risk. Please read our Risk Reminder text here.