DATA is a blockchain-based advertising protocol and technology stack to resolve data quality issues, the most overwhelming challenge in the digital advertising economy and Internet data ecosystem. DATA also plans to explore the possibility of the Defi and collaborate with Kakao Klaytn and other major blockchains to further extend potential token utilities in the data industry.
DATA system is composed of four layers:
1. P2P mobile metadata management layer (M³), off-chain storage that was inspired by IPFS but designed especially for mobile devices based on Distributed Hash Table (DHT) and Erasure Code;
2. Blockchain layer, a standalone public chain built from a fork of Ethereum. In 2020, DATA collaborated with Korea’s largest mobile Internet company Kakao’s mainnet Klaytn as its blockchain strategic partner;
3. SDK management layer, in which AI technologies are used to generate AI models for device-level reputation modeling and transfer the reputation and activity logs into M³ for peer verification;
4. Application process layer, consists of protocols and smart contracts to perform data quality evaluation and fraud detection, micropayment, and other services.
In DATA, data providers are rewarded for integrating into the system as well as while users are rewarded for their attention contribution under the proof of attention (PoA) mining rules.
40% private sale
10% advisors & partners
30% ecosystem & foundation
Note: The project introduction comes from the materials published or provided by the official project team, which is for reference only and does not constitute investment advice. Some of the content may be out of date, error, or omission. HTX does not take responsibility for any resulting direct or indirect losses.
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